Brand & Values

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If you are a resort developer searching to create a stunning property amidst natural landscape of pristine beaches and lush jungles, you will find no opportunity better than Lagoi Bay.
For the first time ever, Bintan Resorts will launch a collection of residential land parcels at Lagoi Bay to be developed into private villas, housing clusters or condominium blocks.
Whether you are looking to expand your franchise footprint or setting up your latest concept dining venture, there are many locales and options of varying sizes for you to choose from at Lagoi Bay.
Whether it’s a water themed park, one that lets you swing in the air or scare the wits out of your visitors, let your imagination run wild and create an innovative attraction to compliment the new lifestyle destination evolving in Bintan Resorts.

A secret waiting to be unveiled.

A world-class development opportunity awaits.

Many will desire but it's only for the discerning few...

Brand & Values

A New Global Brand

The Brand Name - Lagoi Bay - alludes to the stunning bay area in the north of Bintan Island. Translated in the local language, Lagoi Bay means the Bay of the 6th month, a month of luck. It is supposed to bring good weather and abundant luck, throughout the year. Its Chinese equivalent for Lagoi bay is ‘Natural Bay’ -  “六月湾” (Liu Yue Wan).

Lagoi Bay sets to transform Bintan from a predominantly lifestyle resort destination to a playground for action, enjoyment, entertainment, education, excitement, endearment.

The Brand Identity


Our brand identity is dominated by the number ‘6’. This identity uses informal and friendly typography to symbolise the fun aspect of the brand. There is a special significance to the number ‘6’ as it replaces the alphabet ‘G’. Visually, the character ‘6’ depicts a mirror image of Lagoi Bay. ‘6’ is also an auspicious number in Chinese and many other Asian dialects. It is a representative of Lady Luck!

The identity has 6 colour combinations representing different products offered by Lagoi Bay.

Lagoi Brand Dimensions

Lagoi Bay awakens your senses to the natural beauty and charm of this place. Each establishment in our masterplan is carefully devised in an intimate and elegant manner to expose your senses to the beauty surrounding the location with a surreal view of the horizon.

Lagoi Bay creates enchanting experiences for everybody involved. We take developers, investors and visitors in a delightful sensory journey resulting in a lasting transformation, fulfilling their respective dreams and desires.

Our Brand Values

Our brand values govern all our activities and strengthen our brand equity:

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We respect Mother Nature and do everything in our capacity to preserve the natural resources around us.

We have created highly reliable infrastructure and resources to develop a fun-filled, highly-satisfying holiday experience for all customers.

We are committed to safeguard the well-being and interest of all our stakeholders.

Lagoi Bay was developed with innovations of a highly talented crew. Be captivated by our spontaneity in creation.

The entire Lagoi Bay development is governed by well-defined systems and processes. This makes participation in this opportunity transparent, predictable and manageable.